ES

CraftingExperiences&DigitalInterfaces

Illustrated character: an ink bottle with an orange bow tie waving from inside orange rings

Hi, I'm Osmar Lemus Rincón. UX/UI designer with 5 years in digital design, responsible for the interface of Petco Mexico and Chile.

View resume
PETCO MEXICO

Cat Litter Landing Page

I designed the landing page for the cat litter category, from wireframes to a high-fidelity prototype in Figma. I structured the taxonomy by litter type and added comparative content on absorption and odor control to support the purchase decision, reusing design system components.

Information architectureE-commerceDesign System
PETCO MEXICO

Hot Sale 2026 Landing Page

I designed the campaign's entire system: four landing pages segmented by pet type with a persistent switcher between them, across two offer periods — eight published landing pages — plus the component library behind them. It was Petco Mexico's highest-converting landing page of 2026.

Campaign systemHigh conversionVisual direction
PETCO CHILE

Petco Chile Home Page Redesign

I designed the petco.cl home page as a deliberate evolution of Mexico's, not a localization: a home built to route visitors rather than to advertise, with a pausable showcase instead of a carousel, a value proposition bar with delivery times by comuna, a species selector in the body of the page and a grid kit to re-skin it every month without redesigning it.

Information architectureCompetitive benchmarkGrid system
More projects

Petco UI Kit Development

Design System

AI-Generated Media for PDP

AI generation

Hero Carousel Revamp

Visual direction
FigmaUser ResearchDesign SystemsHigh-fidelity prototypingResponsive designMobile-firstVisual hierarchyAccessibilityDeveloper handoffPixel Perfect
WireframingCompetitive benchmarkHeuristic evaluationInformation architectureUser FlowsUsability testingA/B TestingAI applied to designHTML/CSSSprint-based work
Illustrated character: an ink bottle with an orange bow tie leaning on a fountain pen

Designing with

Evidence

None of my screens start from a hunch. Competitive benchmarks, heuristic evaluation and usability testing give me the starting point; from there come concrete UI criteria —layout, hierarchy, use of imagery— that become design system components instead of one-off pieces.

Get to know me